NewTek Studio

La Tip Jar | Rejoindre la liste de diffusion

SXSW 2015: "What’s Trending" Streams Live from the Samsung Lounge

March 18, 2015 by The NewTek Team

Hosting a “Blogger Lounge” at large trade and festival events to draw social influencers together has become a major opportunity for companies to get quality time and good will for the brand with key social media communicators.  SXSW, for example, has gone from having one such lounge a few years ago, to having a long roster of them this year.   Samsung’s SamsungSXSW Blogger Lounge is now in its fourth year and among the most popular of the lounges.  The Lounge takes over a local steakhouse for the term of the show, and stocks it as a collaborative workspace with Samsung’s latest products.

samsung3

Looking over the shoulder of the technical directors past the right side camera and into the set.

The branding outreach opportunity is enriched when you can partner with a social media outlet to bring your lounge to the online audience, both at the event and beyond.  A good partnership will attract more key social media folk to the lounge, as well.  The SamsungSXSW Lounge featured Shira Lazar and the team from popular YouTube channel What’s Trending offering live coverage of SXSW 2015 from March 14-16.  In addition to a large live stream audience, the sessions are now posted on demand and will keep drawing new viewers.  Both brands have leveraged the SXSW event in a way that will go well beyond the walls and dates of the show.

samsung1

View of the front camera and operator, looking into the set.

As with their regular year-round programming, **What’s Trending’s **production and streaming was powered by TriCaster.  The set was a modest sized space with a strategically curved (and branded) wall.  Note in the images the camera placements, allowing for shots from both angles into the set.  And yes, per the picture, TriCaster Operators are happy people!

samsung4

“It’s good to be the (What’s Trending) crew…”

For more information on Live Production and Streaming (click here).

To determine which TriCaster is Right for you (click here).

 

Broadcast - Web, Customer Stories, Live Production, TriCaster,

Live Production, Live Streaming, Samsung, Shira Lazar, SXSW, TriCaster, What's Trending,


Related Stories

Curtin University Makes Teaching Live Production Easier With NDI®

Ask Sally Goldrick and Paul Indaimo to describe traditional video technology, and the colourful descriptions they come up with paint...

Celebro permet aux sociétés de diffusion de tout avoir - sur IP, grâce à NDI®

4K, 4G, Quatre Bureaux et en pleine expansion, grâce à NDI

Nickelodeon’s Revolutionary VR Experience Turtle-Powered by NDI®

Your eyes drift off toward the horizon. In the distance, two figures stand atop a concrete block wall, ramrod straight,...

x
Chat with a Sales Specialist