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In 18 years, Plum Borough School District has become the longest running and biggest school fundraiser for the Make-A-Wish Foundation, due in large part to its successful, student-produced annual telethon.
The telethon is the culmination of fundraising efforts that take place each year at schools throughout the school district, which has raised more than $873,000 for the Make-A-Wish Foundation of Greater Pennsylvania and West Virginia.
Plum Senior High School students produce the telethon under the direction of TV Production Teacher Rick Berrott. The telethon is broadcast on the Pittsburgh suburb’s community access channels and their school district’s youtube channel.
“It gives our students great hands-on experience that they can take with them into the real world,” Berrott said. “While at the same time, raising funds to help provide once-in-a-lifetime experiences for children enduring life-threatening medical conditions.”
But leading up to last year’s telethon, the school’s antiquated, standard-definition video production equipment was failing, so Berrott set out to find a new solution.
Ease of Operation Streamlines Workflow
Berrott worked with Jeff Waller and his team at the Production Consulting Group of Wexford, Pennsylvania, who implemented a NewTek TriCaster 460 to produce the telethon, as well as morning announcements that are broadcast live every school day. A TriCaster Mini was also purchased for sporting events and school board meetings.
“We were able to give them an affordable solution that provides a full, high-definition studio with live streaming capabilities,” Waller said.
With at least three to four students available to produce each broadcast, Berrott says the TriCaster is much easier to operate than their previous solution, since it allows them to quickly adjust their JVC ProHD cameras using the position icon.
“The TriCaster is so much more powerful and also hands-on,” he said. “It’s not just a studio in a box, it’s like having a production team in a box.”
The TriCaster also allowed them to upgrade to HD for the telethon, which is recorded in the school’s TV studio and runs for about seven hours. Students use a Chromebook with NewBlue titler during the telethon and an audio board with several inputs.
“The quality of the productions has vastly improved, as well as the workflow,” Berrott said.
Making Wishes Come True
After making the upgrade, last year’s telethon in December went off without a hitch, and raised more than $40,000 for the Make-A-Wish Foundation.
Berrott says it’s easy to teach students to use the TriCaster and most of them pick it up very quickly. Students like William Marzina who co-produced the telethon last year, mastered the TriCaster in just a few months before the telethon took place.
“It’s really simple for us as students to learn, you don’t have to be a professional to do it,” Marzina said. “I found out that the Penguins and the Steelers use it too, so it’s always good to use what the professionals use.”
Proceeds from the telethon have helped Make-A-Wish provide grants for thousands of children from 2.5 to 18 years old that have been diagnosed with a life-threatening medical condition.
“Year after year they continue to amaze us with their generosity,” said Samara Silverstein, development coordinator for Make-A-Wish of Greater Pennsylvania and West Virginia. “Last year alone they raised over $40,000 to grant wishes for children with critical medical conditions. We are forever grateful for their support.”